About

Simple. Rigorous. Exhaustive.

Consulting doesn't have to be rocket science, even if it includes some.

Hi! I'm Robbie Blom, and I'm the consultant behind ByteTheory Innovations.

I come from a diverse background in consulting, software, product, and engineering, and if there's anything that best characterizes my work and experience, I think it's the word

overlap.

I once had a boss who helped clarify that for me when I was working on a software project in a high touch client facing role.

I think I was backing out timelines to flag that a project was running late, and he remarked to someone else on the call, "he's a mathematician."

I do have formal training in math, but I wasn't expecting that comment from a sales executive. Sure, it's on my LinkedIn profile, but it clarified for me that my background came through differently than other engineer/business types - even in environments where people associated me with pitch decks rather than code contributions.

The point is, I take a rather rigorous approach to solving business problems. And I didn't forget my math background when I was in a salesly role - I found overlap with it.

Today, that overlap is a lot more obvious. Luckily for me, there are a variety of problems in business that benefit from a rigorous approach, and that's what I do with ByteTheory.

As a consultant with a scientific bent, I don't care about making complicated stuff work - I care about making complicated stuff simple. Sometimes the right tool is a 5 minute conversation with a coworker, sometimes it's an advanced mathematical method.

The overlap, I've found, is that if it's too complicated, then you're probably thinking about it wrong. That's what I know as a "mathematician," and that's what I know as a person in business.