Robbie Blom2024-10-317 minTwo Ways To Test What Customers WantColor, size, price, brand, features, quality, service level... the list of product and service attributes that customers care about is long...
Robbie Blom2024-08-154 minRevenue Management in 3 StepsIt's about setting the right controls to maximize revenue based on your market segments, products, and services. In this post...
Robbie Blom2024-10-016 minPivot Table? You Might Be Overlooking InsightAs quick and easy as pivot tables are, most people miss a powerful way of discovering which categories...
Robbie Blom2024-09-143 minHow To Forecast Without Historical DataThe idea is to start with a prior belief about what you think will happen, then update that belief as you get more information...
Robbie Blom2024-09-015 minHow To Estimate A Demand CurveThe problem with fitting a line to data points on a price and quantity plot is that those price, quantity pairs...
Robbie Blom2024-10-248 minHow to Connect Price Elasticity To RevenueChange in quantity divided by change in price. That's about where most people stop thinking about price elasticity...
Robbie Blom2024-10-156 minCustomer Satisfaction: An Example Of Measuring What You Can't SeeCustomer satisfaction, customer loyalty, brand perception - some things that are central...
Robbie Blom2024-08-016 minA Simple Way To Think About Demand In DetailDemand can feel both nebulous and very concrete at the same time. On one hand, we often talk about...
